A long way from World War One trenches and a marked change in earlier poppy appeal advertising. [ad]
Up to 10 million soldiers were killed in the First World War. It's not known how many civilians died as well, but the estimate is 1.4 million. In 1919 the traumatised survivors of the fighting began to find their way home.
Everyone who fought in Belgium and northern France had noticed the extraordinary persistence and profusion of an apparently fragile flower: the cornfield poppy, which splashed its blood-red blooms over the fields every summer. It blooms there to this day, on the fields now returned to the farming they were meant for, and from which the bones of the dead are still collected as the farmers' ploughs uncover them.
The returning American ex-servicemen made the red poppy their emblem. It was particularly associated with a poem written by a Canadian doctor, John McCrae (he died of pneumonia in January 1918). His poem begins:
In Flanders fields the poppies blow
So the Americans arranged for artificial poppies to be made by women in war-ravaged northern France. The funds raised from selling the poppies were for children who had suffered because of the war.
In Britain, the weary soldiers came back from the grimness of war to find that life was hard at home too, though in a different way. Many of the men were wounded or disabled or suffering the effects of gas and shell-shock. Many were physically or mentally unable to work; many others found that there were no jobs anyway. The provision made for them by the state was less than adequate. They certainly didn't get the heroes' homecoming that they had been led to expect. So ex-servicemen's societies united in 1921 to form the British Legion. Its purpose was to provide support to ex-servicemen, especially the disabled, and their families, and it was to become one of the most successful British charities ever.
A Frenchwoman who was helping to organise the production of artificial poppies in France suggested that the British Legion might like to sell them to raise money. The British Legion approved of this idea, and ordered at least 1.5 million for November 11, 1921. They sold out almost at once. The first Poppy Appeal made £106,000, a huge sum in those days. The British Legion now decided to set up its own poppy factory, with disabled ex-servicemen making up the workforce. The Remembrance red poppy rapidly became an established part of British life. 'Poppy Day' said the Western Daily News in 1927, was 'the one flag day when every man, woman and child with hardly an exception wears an emblem'.
By the end of the 20th century the British Legion were producing annually over 32 million 'lapel' poppies, 100,000 wreaths and 400,000 Remembrance crosses. In the days leading up to Remembrance these poppies can still be seen most prominently in the lapels of people normally discouraged (or even barred) from advertising their favourite charities - such as politicians, the police, and TV newsreaders.
But the poppy has had its problems. Some people who have chosen not to wear it have faced anger and abuse. It's also got involved with politics. In Northern Ireland, for example, it became regarded as a Protestant Loyalist symbol because of its connection with British patriotism. And a growing number of people have been concerned about the poppy's association with military power and the justification of war. Some people have wondered why, with a state welfare system, the services of the British Legion (slogan: 'Honour the dead, care for the living') are still needed; some say it's disgraceful that they were ever needed at all - though the many suffering people who have depended on help from the British Legion are profoundly grateful. (Governments have been grateful too: 'Governments cannot do everything. They cannot introduce the sympathetic touch of a voluntary organisation'!) But the question lingers: if the dead are said to have 'sacrificed' their lives, then why weren't the living, who came out of the same danger, being suitably honoured and cared for by the state that sent them into it? The language of Remembrance, in the light of that, looks more like propaganda than passion.